BMW to take Japanese bike manufacturers head on

In a recent development, some highly placed BMW Motorrad officials have stated that they are not going to be content in being a niche player anymore, and that they want to take the Japanese Big Four head on in the international superbike arena. BMW is planning to price their S1000RR superbike bang in the price range of the 2010 Yamaha R1 to give the hot selling Japanese bike a good run for its money. The company is also injecting fresh, young blood in its marketing setup to connect better with the new generation. We see an interesting battle of SBKs brewing up. It's going to be fun!

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