"" Motoroids: French toast for India

Tuesday, October 21, 2008

French toast for India

PSA Peugeot Citroen are finalizing plans to enter the Indian market once again. The French carmaker had entered India more than a decade back but failed to capture the market. This time around the company plans to follow a similar route they followed earlier - that of importing the vehicles to the country and finding local partners for sales and service. They may also consider multi-brand car showroom chains like the upcoming 'Carnation' for setting up their Indian network. 
They plan to initally enter the market with low-cast fuel efficient small cars and then add mid-size sedans to the Indian portfolio. If things work out on par with their planned roadmap, PSA Peugeot Citroen should be in India by 2011.

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