BMW to take Japanese bike manufacturers head on

In a recent development, some highly placed BMW Motorrad officials have stated that they are not going to be content in being a niche player anymore, and that they want to take the Japanese Big Four head on in the international superbike arena. BMW is planning to price their S1000RR superbike bang in the price range of the 2010 Yamaha R1 to give the hot selling Japanese bike a good run for its money. The company is also injecting fresh, young blood in its marketing setup to connect better with the new generation. We see an interesting battle of SBKs brewing up. It's going to be fun!

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VDO: BMW Power

BMW's F1 operations might be on hold now, but that hasn't stopped the Bavarian giant from showcasing some of its prowess. Featured here are Nick Heidfeld and Troy Corser swapping their world championship machinery and racing against each other around the Nurburgring circuit. Enjoy!

2010 models coming thru: BMW S1000RR

Its been hardly a few months since the controversial looking BMW S1000RR litre-class bike has made its public appearance. However, the German bike maker has already unveiled its new color scheme for 2010 - the Bavarian white-with-red-and-blue-stripes!

We think it looks stunning as compared to the metallic green that we have seen so far. No technical changes ofcourse, the new paint scheme can be seen in action in the video posted in the earlier blog entry. For more images of the new paint scheme, click on the image below: