Ford Endeavour Face-lift

What you see here is the face-lifted face of the Endeavour, which will be here by august end. It gets a fresh new nose and some cosmetic accoutrements. In my opinion the new front end doesn't have the rugged charm of the old one and doesn't complement the Endy's otherwise 'vanilla' lines.
The Endeavour has been the best selling premium SUV for quite some time now and I suppose it is mostly thanks to its rugged looks. Messing with its looks seems to be a big risk, especially considering that Ford has got a good thing going.
It will be interesting to see whether Ford manages to hold on to the top spot once the Fortuner hits our shores.